Multi-Market Platform
NWA Services
Northwest Arkansas hub (nwa.solutions) — Fayetteville / I-49 corridor dispatch with landlord and multi-family skew.
Lighthouse scores
Live URL audit · 2026-07-24
Lighthouse CLI against https://nwa.solutions (mobile emulation). Case study branded NWA Services per product family; live CTA opens nwa.solutions.
Challenge
NWA is a different buyer mix than Muskogee — landlords and multi-family ops. The platform had to keep the shared leads pipeline while changing voice, GA4, and App Hosting backend without forking forever.
Solution
Next.js 15 app under `muskogee-leads/NWA-AR` on Firebase App Hosting (`nwa-leads`). Shared `ml_leads` with `market: 'nwa'`, Sentry, Playwright, and GA4 stream NWA_Leads. Live product URL: nwa.solutions (nwa.services currently parks at a registrar lander).
Stack
Engineering highlights
Domain
Live at nwa.solutions — nwa.services reserved/parking today
Market fork
NWA-AR app + nwa-leads App Hosting backend
Positioning
Rental turnover + multi-family + I-49 corridor dispatch
Analytics
Dedicated GA4 stream NWA_Leads
Results
- Live Lighthouse: Perf 98 · A11y 90 · Best Practices 92 · SEO 100
- LCP ~2.3s mobile lab — CLS ~0
- Third App Hosting backend in the same Firebase project — clean multi-city ops
- Landlord / multi-family messaging without a separate agency rebuild
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Agency-grade builds without agency overhead. You own the repo. You talk to the engineer.
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